Conversion tracking and postback

How tracking link parameters, ad codes, payment postbacks, and reports fit together.

Conversion tracking attributes conversions within your account: tracking link → Adswds landing / filtering → checkout payment → payment result sent back → console reports.

It is a different chain from affiliate aff or upstream media callback_url — don’t mix the configuration entries.

Overview

Copy tracking link (optionally with sub1–sub5)
    → visitor enters the ad (system assigns a click ID)
    → landing / redirect to checkout
    → payment success / fail / refund events
    → checkout sends the payment result back
    → Adswds records the conversion
    → conversion reports

Switch and permissions

Your account needs conversion tracking enabled; when disabled, related menus and writes are unavailable
Integration config (company code, secret, postback URL) is usually copied by the account admin on the integration page
Report menus are controlled by the same switch

Tracking link parameters

The copied tracking link can carry these parameters to distinguish traffic:

Parameter	Meaning (common mapping when tracking is enabled)
`sub1`	Affiliate / channel code
`sub2`	Ad code (entered when creating the ad, usually unchangeable)
`sub3`	Platform, etc.
`sub4`	Page / landing type related
`sub5`	Company code
click ID	Assigned automatically on entry; you usually don’t add it manually

Tip: use the system ad code for sub2 — hand-typed random strings break report alignment.

Payment postback

The checkout sends a server-to-server request to the Adswds postback address on payment-related events. Amounts follow what the checkout actually charged.

The integration page lets you copy:

Company code
Postback secret (for request verification; generated by the system)
Postback URL (varies by environment; see your integration page)

Integration details (request fields, signing) follow the integration page and the checkout-side documentation; the official docs don’t replace your joint integration checklist.

What the reports show

In the conversion tracking menus (paths follow the console) you can view:

Link summary
Operator summary
Product sales
Conversion details

The default window is a recent period (commonly about 45 business days, adjustable); older data may be cleaned by ops policy. Export support follows the page buttons.

Configuration checklist

Conversion tracking is enabled for the account
The secret and postback URL were handed to the checkout and verified
The tracking link uses the correct operator code and ad code (sub1 / sub2)
Run one test payment and see the parameters in conversion details
After disabling the switch, confirm menus and new writes stop (so you don’t think “the report is broken”)

Getting started: Quick start
Questions: FAQ